When Suzuki carried out its biggest launch in many years, they hired Split to hold the strings.

Since many parts would be included in the launch, they chose to create a combined studio, showroom and event venue in Clarion Arlanda's spacious premises. Split was responsible for project and production management of the display stand construction, film/photo production, training, press conferences and digital dealer event.

The full-day event was led by the formidable journalist and filmmaker Jens Lind as moderator, bandmaster Anna Landström and many talented employees at Suzuki Sweden.

The production and project spanned a four-week period in March-April. After that, it was time for the tagged dealers to do their thing in store!