Brand building in the mountain world
Suzuki has had a close collaboration with Stöten in the Sälenfjällen mountains for five years. Here, guests and visitors have the opportunity to try out the phenomenal 4-wheel drive in Suzuki's various models in an environment where it really comes into its own. Suzuki has also offered many other popular activities and experiences in the ski system and facility. This long-term work has resulted in very high awareness of the car brand and added value for Stöten's guests.